If you want your website to be the main source of information for your church you have to start by making some changes to how you do things.

First, always think “web first”. Whenever you publish new information, put it on the website before you print it in a bulletin or in a newsletter.

Print less information. Some people will not take the time to use the website if they can keep doing things the way that they always have. Sometimes you need to just stop printing certain information, especially if it mostly pertains to a web-based demographic in your church (i.e. you’ll probably want to keep the knitting circle in the bulletin).

Put your website everywhere. Put in on announcement slides. Put it in your bulletin. Put it in the newsletter. Put it on your bumper stickers and coffee mugs and pens.

Give an extra incentive for website users. Post videos early. Give out exclusive information. Give them a behind the scenes look. Think “bonus features” …like on a DVD.